JAMES DAVID MOONEY: A Man of Missions

 

1.      PREFACE

 

James D. Mooney, engineer and corporate executive, was born in Cleveland, Ohio on 18 February, 1884. In 1908, he received a B.S. from Case School of Applied Sciences in Mining and Metallurgy, leaving soon after graduation for gold mining expeditions in Mexico and California. Between 1910 and 1917, he worked successively at Westinghouse, B. F. Goodrich and Hyatt Roller Bearing Company during which time he became increasingly involved in corporate management. In 1917, although somewhat over age, he enlisted and served as a captain in France with the 309th Ammunition Regiment, 159th Field Artillery. He was honourably discharged in the spring of 1919. At the close of the war, Mooney was named President and General Manager of the Remy Electric Company, by then a subsidiary of General Motors Corporation. In 1919, he was appointed an Assistant Vice-President of General Motors Corporation, possibly at the same time as President and G.M. of Remy Electric Company, and thus precessed one step behind Alfred P. Sloan.

 

James D. Mooney had worked as Sales Manager of the Hyatt Roller Bearing Company, and then Sales Manager of the Remy Electric Company, from 1915 to 1917, until he volunteered for war service. He returned, from war service in the autumn of 1919, and went back to Remy. Mooney stated in October 1935 that he had travelled through England with his Regiment in 1917, on his way to France, and then again on return in the Autumn of 1919.[1]

 

It seems that G.M. had previously considered acquiring Morris Motors Limited previously and it is suggested that because of the interest in Morris, Mooney must have been well aware of the agreement that William Morris later had with Budd about the technology for all-steel bodies, which would then migrate to all-steel chassis-less construction.

 

From 1920 to 1921 Mooney was appointed President of Remy Electric Company in Andersen, Indiana, by Alfred P. Sloan, Jr., and was thus responsible ultimately for the British Remy operation. On 1 January 1922 Mooney took over as General Manager of the General Motors Export Company with business in more than one hundred countries. He was appointed Vice-President and General Manager of the General Motors Export Company on 1 January 1922 in succession to Peter Steenstrupp, the Export Company having combined in 1918 with General Motors (Europe) Limited in London, as it was then called: the next year it changed its name to General Motors Limited.  When J. Amory Haskell resigned on 15 November 1922 as President of the Export Company, Mooney replaced him as President of the Export Company instead.[2] A.L. Haskell then took over from November 1922 to June 1925 as Vice-President and General Manager in succession to Mooney. A few days after Mooney was appointed President of the Export Company, he was further honoured at a special meeting of the Board of Directors of General Motors Corporation by his election to Vice-President of G.M.C. and a member of the board, which he was to maintain until 1941. His new appointment gave him general charge of all G.M.’s overseas activities. Haskell resigned as Vice-president and general manager of the Export company 15 June 1925, and was replaced in turn by L.M. Rumely, former Regional Director for Australia: Rumely sailed for Sydney on 22 April 1923, and subsequently appointed “in the field”, Vice-president of the Export Company and Regional Director for Australia. Mooney states in his memoirs that when he first contemplated sales to Australia in 1922, he had to look up the country in the atlas!

 

Mooney stated in the autumn of 1936 that he had visited the Morris Motors Limited factory in 1922, in Cowley, and had been asked by William Morris what he thought of the operation. Morris Motors were at the time assembling the Cowley Touring car, importing Timken axles and U.S.-built Continental engines. Some chassis parts were made on the premises, but otherwise the wooden frame was made on the premises and bought-in parts were added in what we would call now a “screwdriver operation”.  Mooney was impressed with the great volume of business with a very low investment, and the fact that there were only standard tools around. Morris laughed and replied “ But you would be surprised to know how much money I am making”! Mooney commented to the industrial heads that he congratulated on their performance over the previous 18 years, and had remarkable progress, and wished them all the best for the future. Part of this improvement he put down to “an enlightened government”.[3]

 

In the Spring and Summer of 1924, General Motors of Canada Limited exhibited at the 1924 British Empire Exhibition at Wembley Park, which saw the opening of Wembley Stadium. H.M. King George V officially opened the British Empire Exhibition on 23 April 1924, and attending his father was H.R.H. The Prince of Wales. James D. Mooney stated that he gave a speech from the same platform as the Prince. The idea was to promote and display industrial and social exhibits of the Empire, including Canada. The Canadian pavilion was massive, and was one of the most, if not the most, well-visited of the various pavilions housed in the 219 acre site. General Motors of Canada Ltd. occupied 3/5ths of the space in the Canadian car section. He also stated that Prime Minister Stanley Baldwin[4] as well as Minister of Transport, Leslie Hore-Belisha were well known to him[5]. Given that Mooney was appointed a Director of General Motors Limited on July 5th 1924, presumably he was resident in the U.K. from April to July, and attended a meeting of the Board of General Motors Limited on the day that he was appointed a Director.

 

Mooney headed a committee formed to acquire Austins. Mooney was consistently a Director of General Motors Limited until 1941 that is both companies, and therefore the longest-serving Director pre-1945. He was also a member of the Society of Motor Manufacturers and Traders and evidently a regular visitor to the U.K. Sloan reports in his book[6] that the suggestion of acquiring Austin Motor Car Company Limited was first mooted in 1924, presumably after the acquisition of Morris Motors Limited had fallen through after, no doubt, constant negotiations. Mooney commissioned a survey on the British motor industry and the domestic market in 1924. The report pointed out that the tax on engine size [the “Horsepower Tax”] plus fees, insurance and garage charges placed the Chevrolet Superior at $112 disadvantage with an Austin.[7] In the spring of 1925, Mooney travelled to the U.K. to inspect Austins’ plant and then in July 1925 was appointed to head a committee including John J. Raskob and A.H. Swayne, to make a formal visit. In then meantime, the Hendon Plant of General Motors Limited was allegedly turned over to assembly of Chevrolets with locally produced commercial vehicle bodies in order to keep the plant busy.[8] In August, the committee unanimously recommended the purchase of Austins for the sum of £1,333,000, which the G.M. Board agreed to, though Sloan quotes $2,575,291 “as a kind of experiment in overseas manufacturing”, i.e. for a company producing 1,500 “class cars” per year. Alfred P. Sloan then publicly announced on September 1st [New York Times] that the Austin company had agreed to the take-over subject to shareholder approval, etc. Sloan again confirmed the financial arrangements in the New York Times 5 September 1924, but three directors of Austins disagreed with their colleagues, and on 11 September, G.M. withdrew its offer. This approach to take over Austin was seized upon by the British Press, as well as the American, and as Mooney later stated in 1936, he was cast as an American “Romeo”, with the “lover” being Herbert Austin.[9] In The Motor 27 October 1925 there was an article “THE BRITISH MOTOR INDUSTRY FOR THE BRITISH NATION”, for instance.

 

On 21 October 1925, according to Arthur Pound[10], there was a proposal to acquire Vauxhall Motors Limited instead, which was completed 24 November 1925, probably through Morgan Grenfell, G.M.’s Merchant Bankers, who had dealt with the Austin proposals. G.M. then acquired the majority of the share capital in Vauxhalls for £510,000. However, we now know that although Sloan made the official announcements, it was in fact James D. Mooney at the “sharp end”. Mooney lived in a house, which was presumably rented, about 20 miles north of London, until at least December 1925. When the news was revealed there was a huge outcry: Maurice Platt in his autobiography states that Vauxhall Motors had:

 

“hundreds of letters from readers, deploring the sale of on eof the pioneering British motor companies to the Americans, in which a recurrent theme was the change in character of the car which was certain to ensue under the new management. One result of this was that the General Motors connection was never mentioned in Vauxhall’s advertising or “sales promotion” for many years thereafter”.

 

However, Ford was not affected by these sentiments![11] In fact there is no evidence that there was any reference to General Motors in Vauxhall advertising pre-war!

 

Mooney made a speech in late November of 1925 to fellow Americans in London just as the negotiations for acquiring Vauxhall Motors Limited were coming to the fore, and a few days before the acquisition was completed: in fact it was a justification for purchasing Vauxhalls. His speech ambles on, what the most relevant points which he proposed, and which were of relevance 10 years later were:

Labour: “our British workmen are always willing and have always been willing to do a good day’s work for a fair day’s pay”.

Economic background:

a)      The raw materials were always available, and the industrial and production facilities that had to provide the general background for producing cars in quantities existed readily and within a comparatively limited area.

b)      The mental approach to manufacturing a high-grade complex product like a motor car was readily available, with a complete industrial tradition and background including elements of personnel, management, engineering, mechanical craftsmanship, which supported a broad manufacturing programme.

c)      The U.K. was faced with the economic necessity of capitalising to better advantage manufacturing high-grade, complex, fine quality products. Motor car assembly fitted into this requirement as one of the U.K.’s economic necessities.

     The rising costs of raw materials which were endangering competitiveness in world markets could be remedied by increasing the amount of labour on the products that were exported, so that less items shipped in a raw or semi-finished state, and an increase in manufactured goods, i.e. by increasing the degree of fabrication of U.K. manufactures for export would be considerably advantageous.

 

General Motors found that the U.K. had the general elements that provided a sound basis for investment in the motor industry, with high character values, the amount and character of labour needed, the fundamental production facilities, and an expanding market. The U.K. provided the entire background that was needed to support the manufacture of motor cars that could compete on the world’s markets.

 

Mooney stated that as an American, speaking to Americans, that [G.M.] would develop more cordial relations between Americans and the British Empire. They did not intend to play the role of “hands across the seas”, as this was in the sage hands of [politicians] on both sides of the Atlantic. Mooney said that he had been living in a village 20 miles or so north of London for some time, which seems to have had a profound effect on him, by contact with the local Vicar.  This had resulted, according to the clergyman, “a more brotherly union among the English speaking peoples of the World”.[12]

 

In 1926, General Motors Corporation tried to acquire Morris Motors Limited for $11 million, but were rejected, and then entered into an auction with William Morris and Herbert Austin for the bankrupt Wolseley company: Morris won that battle.

 

2.      OPEL JOINS THE EMPIRE

 

Automotive Industries 30 March 1929 announced that General Motors had purchased Opel. It was stated that on 20 March 1928, James D. Mooney, President of the G.M. Export Company, speaking before the Export Managers’ Club of New York referred in his speech to that of “the building of an industrial and commercial empire”. The next year, G.M. Corporation acquired all of the shares in Vauxhall Motors Limited that it did not already own, and that year, 1928, Delco-Remy & Hyatt Limited came under total G.M. ownership. However, alongside this was an announcement made on 18 March 1929 by Alfred P. Sloan Jnr., President of G.M. Corporation, at Wiesbaden, Germany, that General Motors Corporation had formed an association with Adam Opel Company in Rüsselsheim, Germany, a substantial interest in that company being taken at a cost of approximately US$30 million. The financial world had already guessed that something was afoot by October 1928, and finally when Messrs. Sloan and Mooney left for Germany by ship and the rumours seemed to have been confirmed. In fact, and General Motors World confirms[13], that the Adam Opel was experiencing a decline in its domestic market as it lacked funds for modern machinery and equipment, and had no adequate export facilities either. G.M. were apparently to be wishing to expand into those export markets where German-made cars sold, just as the decision was made to increase exports of Vauxhalls from 1930 to the British Empire markets, though southern Africa was one Empire area that Opel met success in and yet Vauxhalls did not. G.M. had realised that so far as exports were concerned, the larger North American car was losing out to smaller, cheaper, more economical cars favoured by the European manufacturers. G.M. therefore needed a Continental base for its North American and British products, and of course G.M. had assembly plants all over Europe as well as subsidiary sales companies. Thus, during the latter part of 1928, Geheimrat Wilhelm von Opel met and talked to G.M. executives and the many advantages of taking over an existing factory persuaded G.M. to buy-out Opel on a majority basis.

 

The exact price was put at $28 million. On the 24 January 1929, the Opel family holdings were placed into a limited liability company. Shares were issued totalling 60,000 with a par value of 1000 marks each, capitalising the company at over $12 million. This was a holding company for the Opel works, and public offering of stock was made, but the Opel family retained control. It was then surmised that G.M. paid $28 million for 76% of the stock which represented the Opel family holdings, or more than twice the par value of the company! 18 March it was stated that the new board of directors would consist of five Americans and three Germans and that an American would displace the then head of the firm, Fritz Opel. However, Sloan went on to say that Opels would be run as an independent organisation by the then present management committee, with G.M. engineering, manufacturing, financing and managerial co-operation. However, this time G.M. had acquired a majority stake in a company five times that of Vauxhall Motors Limited!

 

Mooney, Edward C. Riley and Alfred Swayne, formerly of G.M. Export Company New York, were appointed directors of Vauxhall Motors Limited in 1925, though Riley resigned in August 1926 to become Managing Director of G.M. Continental until July 1930. Mooney remained a director of Vauxhalls until 1940 though. Ronald K. Evans the Regional Director for Europe, was appointed as Managing Director of Vauxhall Motors to replace Leslie Walton who was promoted Chairman. In 1930, Mooney was asked by Sloan to pick an Englishman to run Vauxhall, whose sales programmes had been subordinated to G.M. Limited in 1928. In addition, post-Wall Street Crash, the anti-American sentiments concerning Chevrolet cars and trucks assembled in Luton required measures to emphasise their “Britishness”. The 40-year old Charles John Bartlett was appointed Managing Director of Vauxhall Motors Limited in succession to Evans, because allegedly his capabilities had been noted during the investigations and financial planning that preceded the purchase of Vauxhalls in 1925. However, a story at the time was that Sloan asked Mooney to pick an Englishman to run Vauxhall, and Mooney suggested that they pick Bartlett, as “he’s about as English as they come”. Bartlett was born in 1889 to a modest family from Bibury, Gloucestershire. He received training in business methods from Bath Technical College specialising in accounting. During the First World War he gained the rank of sergeant having joined the Devonshire regiment. He was injured in Loos and later served in the Middle East and then joined G.M. Limited in 1919 as a clerk at £3 per week. In 1921 he joined General Motors Limited at Hendon as an accounting clerk. In August 1926, Bartlett was appointed Managing Director of Limited in succession to Riley, only to move across to Vauxhall in the same year. From September 1930 he would assume the same role at Vauxhall. Bartlett remained as Managing Director of G.M. Limited until the company was dissolved in 1934. However, Bartlett was also appointed a director of the British G.M. subsidiaries, Delco-Remy & Hyatt Limited in 1930 and then AC-Sphinx Sparking Plug Company Limited in 1931.

 

As part of his responsibilities in managing overseas production, Mooney travelled extensively throughout the world, visiting G.M.C.'s numerous manufacturing and assembly plants. In this capacity, he was afforded the opportunity of meeting with "top-flight government officials and others in positions of power and influence, and with them discussed not only their own economic problems but also the impact of the international situation on their own countries and on economic affairs." Mooney became a pioneer in the development of management thought and the nature of organisation. Many of his theories and practical experiences were widely read and studied in Onward Industry (1931), later re-worked and re-titled The Principles of Organisation. The success of G.M.C. Overseas was due in large part to Mooney's ability to adapt American methods and technology to existing conditions of amazingly diverse natures.

 

Mooney’s various trips to Europe convinced him that the Treaty of Versailles was responsible for many of Europe’s post-war ills. In 1930, he delivered a speech calling attention to the follies of the Treaty. “Not very long after the great nations laid down their arms an economic warfare began that has increased in momentum and intensity until we find ourselves today, twelve years after the armistice, beginning more or less seriously to discuss war again”.[14]

 

Mooney states in his unpublished autobiography that in the lifetime of the Weimar Republic, he met various leaders from time to time including Chancellor Heinrich Bruening, Hjalmar Schacht and others. Then, with the “start of Hitlerism”, he came to Nazi leaders especially well because the government began moving in more prominently on industry, which required frequent meetings with various members of the regime.[15]

 

General Motors World, June 1934 referred to James D. Mooney’s discussions with Hitler on 1 May 1934. Mooney was in Berlin at the time on a European trip, and apart from visiting Berlin, he also visited London.  The 1 May was celebrated as the first anniversary of the German “New Deal” under Hitler’s guidance [not to be confused with Schacht’s New Plan of September 1934]. Mooney was invited to see Hitler’s landing at Tempelhof airfield, and the triumphal motorcade to the Chancellery. The next day, Mooney was invited to meet the Chancellor and was accompanied by Ronald K. Evans and R.A. Fleischer of Opel. They discussed the automotive industry in Germany, and Opel’s important place in it as the leading manufacturer of cars. Hitler characterised the 1.2 litre Opel [the Model P-4] as his conception of the true Volkswagen, the car for the German masses. The G.M. men apparently thought that this was welcome news as many interpretations of what Hitler would consider a Volkswagen had leaned towards a baby or cyclecar class vehicle, as per Porsche’s first attempt through NSU. Hitler definitely stated that any car giving less package size and less performance than the 1.2 litre Opel "would be an imposition upon the German people”. Hitler estimated that using the U.S. as a standard, Germany should have 12 million cars, but realised that the difference in conditions would make 3 million more logical.

 

In a discussion on how to benefit more German families to enjoy the benefits of car ownership, Dr. Fleischer demonstrated to Hitler that whilst the buyer paid only RM1,880 for the 1.2 litre Opel saloon, he had to spend an additional RM7,700 in operating costs during the expected seven years of use. Simply reducing the acquisition cost would not make much wider use of cars that Hitler was calling for. The Chancellor then admitted that this was valid, and said that he would definitely see to it that operating costs were reduced. There was no logic in a small and dark garage costing RM30-40 per month when comfortable furnished rooms were available at RM25. To bring down garaging costs, he promised to rescind the rigid building regulation regulations relating to garages, as well as making street parking legal. Hitler also asked that Opel’s experience with car insurance be placed at his disposal as he thought insurance costs could also safely be cut. He also mentioned the possibility of reducing gasoline taxes and prices to accelerate Germany’s motorization.[16]

 

Anita Kugler comments that the Reich foreign ministry notes state that Mooney was supposed to receive assurances that the Führer would “allow no discrimination against foreign capital invested in legitimate business pursuits in Germany. That also applies, despite the special German interest in advancing the German motor vehicle industry, to the capital of General Motors and similar companies. He naturally expects that German capital abroad is just as secure”. Hitler’s promise was not broken, she says, and Opel had been treated as though it was a German company.[17]

 

Wilhelm von Opel has been regarded dimly in histories of the Volkswagen car because he tended to be critical of the Porsche project. However, Ferdinand Porsche had been engaged since 1934 to develop designs for the Volkswagen, though the contract originated not with the Reich government, but with the Society of German Automobile Manufacturers of which von Opel was a life member. Neither he nor Mooney, as private industrialists can have been expected to be opposed to the Kraft durch Freude car and all the restraints on industry of the time.

 

In 1935 Mooney was appointed a member of the General Motors Corporation’s Executive Committee, though it is not known yet whether he was appointed to the board as well.

 

There were also speeches in 1935 and 1936 to the British motor industry in London that were in fact of no great consequence, though this proves that he visited General Motors Limited on several occasions in those years. Mooney made a speech at the Car Distributors Section, Motor Traders Association, on 22 October 1935. Then, about a year later, at the Banquet of the Society of Motor Manufacturers and Traders in London on 14 October 1936, Mooney commented to the industrial heads he congratulated on their performance over the previous 18 years, and had remarkable progress, and wished them all the best for the future. Part of this improvement he put down to “an enlightened government”.

 

Guy Nicholas Vansittart was appointed Regional Director for the European Region in March 1937, and then on 1 January 1938 the European Region was split into the North European region under David F. “Dave” Ladin [based in Copenhagen]; Mediterranean Region under G.D. Riedel bases in Alexandria, Egypt], and Central European Region under Vansittart [based in Antwerp]. On 30 September 1938, with the formation of General Motors Operations Division by the merger of the Export Division with the German and Vauxhall operations, Vansittart was appointed Regional Director for the British Isles based in London, and Arthur J. Wieland Regional Director for Western Europe, based in Antwerp.

 

In view of the information below, it is queried as to when Vansittart and Mooney first came into contact with each other. Mooney brought a number of young men into the Export Company from 1923 onwards, and this included Edward C. Riley, on 1 January 1923, and probably arranged for him to be appointed Managing Director of General Motors Continental, Antwerp, in 1926. Vansittart joined the Sales Department of Continental in April 1925, but left and rejoined as Sales Manager in May 1927, being promoted Assistant Managing Director under Riley until the latter was promoted again in July 1930 to Regional Director for Europe based in Antwerp, and Vansittart succeeded Riley as Managing Director of G.M. Continental. Riley and Vansittart had worked together from at least 1927 therefore, and it can only be suggested that Mooney had known Vansittart from then as well. R.W. Seeley, a future General Motors Limited director, was appointed Mooney’s Assistant in August 1936, until he was appointed 1 April 1937 as Managing Director of General Motors Nørdiska, Stockholm.

 

3. MORE THAN AN INTERNATIONAL BUSINESSMAN AND ECONOMIST

 

3.1 INTRODUCTION

 

Mooney made the following speeches that were of relevance to the American-German relations[18]:

 

18 January 1934 “International Trade”

23 January 1934 “Paper Money and Gold Prices in International Trade”

23 June 1934 “America’s Stake in International Trade”

10 August 1934 “Paper Money and Gold in International Trade”

9 October 1934 “Fallacies and Realities in International Trade”

20 December 1934 “International Economic Relations”

1934 “Developing Foreign Trade”

10 June 1935 “Economic Values of International Trade”

18 July 1935 “The International Money Situation”

17 September 1935 “The American Foreign Trade Situation”

1935 “Foreign Trade and Domestic Markets”

24 January 1936 “Remarks Before the Foreign Trade Council”

7 February 1936 “American Neutrality and Trade”

16 November 1936 “Stabilizing the Exchanges”

25 January 1935 “The Impending War in Europe-and a Gamble Toward Halting It”

17 April 1937 “American Economic Policies for the Impending World War”

1 May 1937 “What World War Will Mean for Us and What we Can Do About It”

18 May 1937 “Peace or War: A Trade Policy for America”

27 May 1937 “German-American Trade A Shadow of Its Former Self”

January 1938 Stabilizing The Exchanges”

14 January 1938 “Some Observations on Economics, Politics and Government”

27 January 1938 “European Observations”

25 May 1938 “Remarks at World Fair Dinner/Foreign Trade Week”

16 June 1938 “Gold, Paper Money and Commodity Prices”

19 January 1939 “Paper Money: A National and International Hazard”

4 February 1939 “Economic Policies for the Next World War”

 

Mooney travelled extensively, throughout the world, and visited G.M.’s numerous manufacturing and assembly Plants. In this capacity he was afforded the opportunity of meeting with top-flight government officials and others in positions of power and influence, and with them discussed their own economic problems but also the impact of the international situation on their own countries and on economic affairs. He had the ability to adapt U.S. methods and technology to existing conditions of amazingly diverse natures.

 

Mooney expressed the inadequacies of traditional diplomacy by arguing that diplomats were frequently “willing to risk millions of lives rather than to try and see the other side and to arrive at conclusions which involve some give-and-take on both sides, but which are far, far, cheaper than the resort to war”. Hitler awarded the German Order of Merit of the Eagle in 1938 to Mooney: the is was the highest award that could be given to a foreigner, and the same decoration as awarded to Henry Ford in July 1938 by the German Consul in the U.S.

 

“In Germany, Dr. Schacht kept pointing out all the time, even after Hitler had taken charge, that his country was headed for a bad end unless steps were taken with the help and co-operation of other great powers to export manufactured wares in exchange for food…”[19]

 

Mooney first visited Spain when there was just a selling organisation there [based in Madrid], which was followed by the development of an assembly and bodybuilding plant in Barcelona: G.M. Peninsular opened their plant in 1932. “…I had an intimate contact with what was going on in Spain, and was aware that a war was being staged right there- a thing few propagandists seemed to realise….It was definitely a trial background for the impending European war”.[20] The Barcelona Plant was seized by the Popular Front on 28 July 1936, and all the American personnel had to be evacuated.

3.2 BUSINESS IN GERMANY

 

Mooney first met Hermann Göering in June 1936, at the dinner, which the U.S. ambassador to Germany, Hugh Wilson, gave in honour of Charles Lindbergh who was, then on his return from Russia to the U.S. Göering was one of the honoured guests.[21]

 

“With my far-flung international contacts as General Motors Overseas executive, and on the basis of what I could observe directly in the course of my travels, I could not but note that the world was, alas, once again headed for war”.[22] Mooney expressed this view in an address before the Economic Club of New York in 1937: “There is a great war threatening in Europe. When this great war will come, whether it will come at all, I do not even pretend to be able to say. But I do know that the Germans will not starve. They will be on the march again before they starve. America and her recent allies could make an intelligent gamble toward halting this march and the war by putting up the food for Germany in exchange for guarantees for peace”. He claims that he was then a “voice crying in the wilderness”. Money pointed out that Europe was “getting itself tied up in an economic knot particularly because of tariff barriers. In insisted that hungry people will march across borders if you don’t break down the barriers to the flow of trade”. [23]Mooney made various speeches that year: 25 January 1935 “The Impending War in Europe- and a Gamble Toward Halting It”; 17 April 1937 “American Economic Policies for the Impending World War”; 1 May 1937 “What World War Will Mean for Us and What we Can Do About It”; 18 May 1937 “Peace or War: A Trade Policy for America” and finally 27 May 1937 “German-American Trade A Shadow of Its Former Self”. [24] It was probably the latter that his comments were made in because the other, [not “another”] speaker at the same evening was Dr. Hjalmar Schacht himself, President of the Reichsbank and Minister for Economics. He was asked after his address numerous questions from the 1,500 or so members of the audience: however three-quarters of the answers were simply references to Mooney’s speech, stating that Mooney had already anticipated Schacht’s answer by comments already made.

 

 

“In Germany, Dr. Schacht kept pointing out all the time, even after Hitler had taken charge, that his country was headed for a bad end unless steps were taken with the help and co-operation of other great powers to export manufactured wares in exchange for food…”[25]

 

Mooney excuses his visits to Berlin as General Motors had a “great deal at stake” in Adam Opel A.G., with a company of 26,000 German employees. It was thus natural to see men like Schacht as American industrial managers went to Washington. Mooney states that Schacht was always helpful and extremely eager to assist the operations in Germany. Schacht apparently realised that “American engineers were making a great contribution potentially to the industrial and economic life of Germany, particularly in the field of standards of living, because naturally the motor car is an important factor in connection with the standard of living.” Schacht naturally wanted to encourage G.M. in every possible way and to help the Corporation make the venture succeed”. This is with respect sheer smokescreen on the part of Schacht: Mooney would not have personally fallen for this line, although he had in fact made much the same points to Hitler in 1934. Mooney was too astute to not realise that the German government sought the benefits of foreign exchange in the first instance, and the use of facilities for all-out industrial techno-war. For reasons of diplomacy to satisfy certain quarters in both countries, including those who had interests in American-German trade, this front had to be presented.

 

It is not yet known when Mooney first met President Franklin Delano Roosevelt, but we do know that Mooney met “FDR” on 7 March 1935 at the White House. This enabled Mooney to be able to approach the President much later on: see below.[26]

 

Mooney states that he was called “up to” Berlin [which suggests that he was in Rüsselsheim at the time] by German bureaucrats who were objecting to the manner in which “we” [G.M. Overseas Operations Group] were pricing Opel cars for export. The General Manager at the time was Ronald K. Evans, so this dates it to prior to July 1936, when Evans left for the U.S. to become a Corporation Vice-president and was replaced by E.R. Palmer, Assistant General Manager of Adam Opel since March 1933.[27] Because foreign exchange was a difficult problem, as Germany had no gold, the bureaucrats were apparently sceptical about anyone who was seemingly exporting capital out of the country. The bureaucrats challenged Opel’s costs as they thought the costs and prices placed on cars for export were too low. This suggests that this meeting was indeed around October 1935 as the Brandenburg truck Plant had not officially opened until January 1936 and major exports had thus not started. Mooney states that Dr. Schacht “did us the courtesy” of attending the meeting, and defended G.M.’s cause, taking issue with his fellow bureaucrats.[28] This is either a false or naive interpretation of events: there were several Reich departments involved in export subsidies overseen by Schacht with overall responsibility and interest in exports. A retrospective and non-jaundiced view is that this was a clever and successful attempt by the Reich ministries and the Reichsbank to have detailed assessments of costs, export potential, foreign-currency potential, etc. in the manner of an internal revenue audit, with Schacht then playing the trump card of appearing to be an amicus curiae or “best friend” to the manufacturer once the audit had been completed to his satisfaction. Ever the diplomat, Schacht obtained the required information sought and at the same time enhanced the impression of the importance of Opel to the Reich economy.

 

Mooney states that two German representatives travelled to New York in the autumn of 1936 to plead that G.M. put up $1,000,000 to finance Adam Opel’s own rubber requirements in Germany as demanded by a newly-introduced government ruling. Apparently Ford Werke also had a similar requirement levied on them.[29] G.M. put up the money, but only after receiving assurances that the expenditure would be liquidated by means of barter transactions and exports of Opel cars and trucks. It was further agreed that the German government would assume the financing responsibility for crude rubber in about a year. G.M. did not therefore put up dollars in cash, but compounded their difficulties in extracting dividends out of Adam Opel by having to enter into barter and export deals. One of the two representatives was an Adam Opel director from 1935, and President of the company, Professor Dr. Karl Lüer, who was appointed Chairman of the company in 1942. R.K. Evans was General Manager of Adam Opel at the time.

 

In the summer of 1938, Mooney, as a U.S. Naval reserve officer [Lieutenant-Commander?] was serving on the U.S.S. Enterprise, an aircraft carrier, with a Captain Wallace L. Lind.[30]He did not otherwise mention his U.S.N.R. commission in any way in his memoirs until 1940 when he took advantage of the Naval signals system for his messages back to Washington. However, after Pearl Harbor, Mooney was taken on active duty and his career is of considerable interest since it hints that he had been involved in intelligence work of some sort in peacetime.

 

3.3 PRE-WAR VISITS TO ENGLAND AND GERMANY

 

“So far as England was concerned, I had not only lived there, but had been responsible for investing millions of dollars of capital in a British manufacturing venture. Moreover, I had many personal friends in England, who to sure, knew that I was difficult at times, but who were also aware that I could be trusted to keep my mouth shut and be on the level. My war record, moreover, was an added guaranty that I would not sell the Allies down the river.”[31]

 

The very respected military and automotive historian, Mr. Bart Vanderveen wrote in the specialist but well-circulated military vehicle magazine Wheels & Tracks in 1984 that in the summer of 1938 the War Office in London was approached by a “senior representative of the General Motors Corporation”, who came to discuss possible British requirements in the even of conflict. The W.O. showed a “certain amount of interest”, which caused the representative to immediately contact all G.M.O.O. plants and requested them if not instructed them to “freeze” all truck output in order to give the British first option on purchasing trucks if required. The W.O. then received the following day a written statement of the quantities and locations of vehicles available. However, with the apparent resolution of the crisis as a result of the Munich agreement, the Treasury felt that they did not need to take up the offer. However, as a means of expressing gratitude for the endeavours, the British W.O. awarded a contract for 500 Chevrolet trucks to be assembled in the General Motors Near East plant in the Rue des Ptolomées, Alexandria, Egypt. This assembly plant was under the Mediterranean Regional Director, G.D. Riedel from 1 January 1938, and the Region also covered the Bombay, India, plant for instance. We know that Contract V3352 was placed to supply 500 Chevrolet trucks from the Ministry of Supply census records, which were all supposedly British military orders, and Mr Vanderveen quotes 350 of these as being either cargo or water tanker trucks.[32] They would all have been based on civilian style 1940 series WA trucks, and indeed similar trucks were supplied to General Motors Limited in 1940 for the civilian market, all built in June and July 1940, according to registration evidence, and slightly larger trucks, series WB, were also sold in the U.K. as civilian trucks which were built in December 1939.[33]There is adequate proof that a large order was placed, and there is no evidence to suggest that an approach was not in fact made in 1938. However, did Mooney make the offer, or was it, say, Guy Nicholas “Nick” Vansittart, the Regional Director for Central Europe, as he then was, as he was appointed Regional Director for the British Isles in November 1938, after Munich [although the events have no connection on the face of it? We know that Mooney was away at sea in the summer of 1938, but was he in the U.K. in September, say? We can place him in London at the beginning of November though, as mentioned below. Would anyone else in G.M.O.O. have had the authority to obtain the information on stocks held by G.M. in Egypt and India, and perhaps Belgium, presumably by telegraphing the plants concerned? If it was not Mooney, then it was most likely Nick Vansittart given his position and connections, and he acted with Mooney’s authority. Having said that, if Mooney had made the offer, then he would have been acting in tandem and with the assistance of Nick Vansittart. The result was the same whomever was there in person!

 

On Friday 5 November 1938, James D. Mooney went to see the Southern Railway Docks & Marine Manager, R.P. Biddle. He apparently visited Southampton and saw the new Plant which was now finished, and would have called in at the London H.Q.[34] In addition, he went to see Charles Bartlett, the Chairman of Vauxhall Motors Limited.  Bartlett was apparently quite off-handed towards Mooney: the latter had allowed him a considerable degree of independence on the basis that British managers understood British workers better. However, a few years later, after Mooney had resigned, Edward C. Riley wrested back control over Vauxhall and the two apparently failed to see eye-to-eye until Bartlett finally retired.[35]

 

A relevant piece of information not revealed by Mooney in Lochner’s draft is revealed by the file on James D. Mooney in the papers of Secretary of Commerce in Washington, Harry Hopkins. The file contains a letter from Mooney to Hopkins, dated 21 March 1939, submitting a twenty-seven page document on Monetary Policy and a note from Henry Chalmers, Chief, Division of Foreign Trade, Department of Commerce dated 26 May 1939, commenting on the report[36].

 

James D. Mooney sailed from New York on the SS Europa for one of his regular visits to the European operations of General Motors on Tuesday night, 21 March 1939, presumably after he had finished and despatched the letter to Hopkins.[37] He landed in Southampton[38], and was presumably as was usual, met on the dockside by G.M. Limited managers who then showed him the new Plant under construction. We know Mooney was in London on or about the 27th March, and he thus probably arrived on the 26th or 27th. Mooney says that he met Guy Nicholas “Nick” Vansittart, Regional Director for the British Isles, and Geheimrat Wilhelm von Opel, Chairman of the Board of Adam Opel A.G. in London, though meeting at Southampton and then taking the train or car to London is more logical. Vansittart and von Opel had disturbing news about several engineering executives who had been taken into German police custody on a charge of alleged activities inimical to Germany’s national economy in general, and its automotive industry in particular. It was agreed that Mooney would proceed to Berlin to investigate. As Mooney, Riley, and Opel were all in London, 27 and 28 March it is suggested that they must have visited the Southampton Plant together with Nick Vansittart.

 

Together with Edward C. Riley, then Assistant General Manager of G.M. Overseas Operations [under Graeme K. Howard, the General Manager, G.M.O.O., and Mooney as President], who was also travelling in Europe, Mooney left for Berlin 29 March 1939 [with von Opel?] arriving morning of 30 March. Mooney spent the following week strenuously trying to expedite the official investigation of the charges against the engineers, which Mooney said the company knew were unfounded. Two men proved very co-operative and helpful in securing clearance for the men: Raymond H. Geist, American Chargé d’Affaires in Berlin and Joachim “von” Ribbentrop, the Reich Foreign Minister. By 6 April, the men were released with a “clean bill of health”.[39] One of the men was executive engineer Karl Stief who was in fact a member of the Committee of Management of Adam Opel A.G. from 1937 to 1940 at least. Stief and the others whom had been arrested not by the Kriminalpolizei, or “Kripos”, but by the Geheimstaatspolizei, the “Gestapo”. Mooney wrote to Geist who was then Counsellor at the U.S. Embassy in Mexico City, on 11 July 1947 and stated that he head heard two weeks previously from Stief, whom Geist had helped Mooney get out of the clutches of the Gestapo.[40]

 

Soon after Mooney arrived in Berlin he advised Adam Opel President, Dr. Karl Lüer of Mooney’s desire to have the rubber financing procedure discontinued. Lüer arranged for a dinner to be given on 19 April in the Berlin apartment maintained by Opels so that he could discuss the subject with Dr. Emil Puhl, a director of the Reichsbank [and the Vice-president], and Dr. Helmuth E.H. Wohlthat, departmental chief [Ministerialdirektor] on Generalfeldmarschall Göering’s special staff for the functioning of the “Four-Year Plan”.[41] Puhl, who introduced Wohlthat to Mooney, sat at Mooney’s left and right at dinner, respectively, with various other German officials and Adam Opel executives flanking them. Mooney reminded that the rubber plan was meant to last for a year, and had in fact operated a year longer than agreed: it was time for it to be terminated. Mooney said that the greatest contribution to the German foreign exchange problem was made by the export of Opel products and not by purchases incidental to the rubber plan [because G.M. had agreed to discharge the $1 million rubber scheme by means of barter and Opel exports: the barter arrangements must have required complex deals]. Mooney argued that the disposition of any foreign exchange created was fundamentally the concern of the German government authorities and that it was not desirable to have G.M. working within a certain specialised and restricted area creating foreign exchange earmarked for Opel’s specific rubber requirements. He also pointed out the special difficulties created by the plan in New York where it drew attention and emphasis greatly in excess of its true magnitude. The plan had outlived its usefulness and should be gradually liquidated, with responsibility for Opel’s internal domestic rubber requirements being taken over by the German authorities. A unanimous agreement on the desirability of developing an alternate plan for rubber financing was agreed. [42]

 

Mooney took the opportunity to present at the dinner to deliver his own “blockbuster”: if the Germans could negotiate some form of gold loan, would they be willing to stop their subsidised exports and special exchange practices which were so annoying to foreign traders, particularly the U.K. and the U.S.  Whilst Mooney clearly honestly believed that this might ensure peace, in truth the practices had had a deleterious effect on General Motor’s extraction of profit out of Germany. Wohlthat and Puhl reputedly readily agreed to this proposal if there was the slightest possibility of negotiating a gold loan with which the Germans could resume normal trading arrangements. The reason for the attraction of the gold loan is twofold: firstly, the supply of foreign currency had sunken because of preparations for the invasion of Czechoslovakia and replenishment was considered necessary for increasing armaments, and secondly because Schacht’s replacement as President of the Reichsbank, Walter Funk, who had served under Göering in the Four Year Plan, was in the process of secretly transferring all available funds of the Reichsbank abroad into gold. Mooney probably had no idea that the prospect of a gold loan would have seemed extremely attractive to the Reichsbank and Göering’s office. Mooney remained in Berlin the following day to witness the celebrations and huge military parade to celebrate Hitler’s birthday on 20 April, and then left for London that night[43].

 

Whilst Mooney was in Europe, Alfred P. Sloan, Jr. chaired the General Motors Corporation General Meeting [“Stockholders’ Meeting]. Sloan is reputed to have said “we are too big to be affected by petty international squabbles…the company’s operations in Germany are highly profitable and the internal politics of Nazi Germany should not be considered the business of the management of General Motors….”.[44] and commented “We must conduct ourselves [in Germany] as a German organization. We have no right to shut down the [Rüsselsheim] Plant”.[45] However, there is no evidence as yet that this letter existed: it has been oft-quoted and yet the original has not been found yet, casting doubt on whether it was genuine.

 

After Mooney arrived in London, 21 April, 1939, he paid a courtesy call on the U.S. Ambassador, Joseph Kennedy, whereupon he acquainted him of the discussion with Wohlthat and Puhl. Kennedy suggested a meeting with Puhl in Paris and asked Mooney to see if he could arrange such a meeting. Mooney made an appointment with Francis Rodd, a partner in Morgan Grenfell & Co. in the City, with whom Mooney was well acquainted, to be appraised of the technicalities involved in a gold loan. Mooney asked Rodd on the various steps necessary to provide an Anglo-American gold loan to Germany. Rodd replied that there had been a great deal of discussion on that subject from time to time in the City by people who believed a move of that sort should be made, and he happened to be one of them. Rodd thought that an Anglo-German loan might be made through the Bank for International Settlements in Basle, Switzerland. Germany had been a party to the B.I.S., and the U.K. and the U.S. could deposit gold in the B.I.S. accordingly. Rodd pointed out that the B.I.S. provided a flexible medium for avoiding conflict with some of the internal legal limitations on international loans.[46] Mr. Montagu Norman, Governor of the Bank of England, was presumably associated with the International Bank, as he can be placed in Basel where he had seen Dr. Schacht. This must have been before the end of January 1939 as Schacht resigned/was dismissed on 20 January as President of the Reichsbank

 

Mooney returned to Berlin 29 April, stopping at Antwerp en route, probably meeting Nick Vansittart again.  On 2 May, Mooney wrote from his Berlin hotel to Dr. Puhl, stating that Ambassador Joseph Kennedy had asked him to come to Berlin so that he could invite Puhl to meet him in Paris to discuss mutual American-German economic and financial problems. Mooney suggested a meeting in his own apartment in the Hotel Ritz in Paris for an unobserved rendezvous with Kennedy, to which Puhl was interested and said that he would take the matter up with his government. However, on the 3rd Puhl advised Mooney that because of the conferences he was holding at the time with British and U.S. bankers in connection with the Dawes Plan payments, he could not make the trip to Paris without attracting public attention and newspaper surmise, and it would be better if Dr. Wohlthat went in Puhl’s place. Wohlthat agreed to be in Paris the following weekend, and Kennedy agreed over the telephone his willingness to go to Paris. On Thursday 4 May, Mooney left for Antwerp, and stayed at G.M. Continental the next day, Friday 5 May 1939. Whilst at the Plant, Ed Zdunek gave a message to Mooney that Kennedy had tried in vain to reach him by telephone to tell him that Roosevelt had refused approval for Kennedy’s trip to Paris. Embarrassed by the turn of events, Mooney chartered an aircraft and flew back to London.[47]

 

Whilst in transit, Mooney formulated a list of principal contributions to peace that could be made by Germany and thus which could be made by the U.K. and the U.S.:

 

Contributions by Germany:

 

1.      Limitation of armaments.

2.      Non-aggression pacts.

3.      Move into trade practices of western nations:

a)                Free exchange

b)               Discontinue subsidised exports

c)                Move into most-favoured nation practices.

d)               Discharge foreign obligations (pay debts).

 

Contributions by United Kingdom and United States:

 

1.      Gold loan of $500,000,000 to $1,000,000,000 @ $4.46 = £112,102,763 to £224,215,246 and @ RM12.17 to the £, approximately RM1,364,000,000 to RM2,729,000,000 at “official” average rates, via Bank of International Settlements in Basle to provide a gold reserve so that orthodox money and price practices could be set up.

2.      Colonies

3.      Cut out embargoes on German goods

4.      Credits on raw materials

5.      Free access by trade to sources of critical raw materials such as tin and rubber

6.      Participation in Chinese markets when reopened to Western powers.[48]

 

Mooney placed the notes on Kennedy’s desk in the Embassy when he arrived in London, and after reading them Kennedy replied “What a wonderful speech could be built up from those points back home!”. Kennedy agreed to get permission from the President again to visit Paris, but the following day he advised Mooney that he had had a second refusal. Mooney then asked if it would be possible for Wohlthat to come over to London instead upon invitation, as in some ways he felt it more hazardous to make the longer trip to London than to Paris. Wohlthat had to undertake considerable re-arrangement of plans and had to secure a British visa in order to accept the changed invitation. Mooney was staying in the Berkeley Hotel in London, and was sent a telegram stating that Wohlthat would arrive by aeroplane from Berlin in London about 10 p.m. on Monday 8 May 1939 [he would have flown most probably to Croydon, though he could also have landed at Heston]. [49] It appears that Wohlthat had an office at Leifzugen Strasse No.3, Berlin W.8. The actual Post Office Telegram states that it was received at the Piccadilly, London Telegraph Office of the G.P.O. on [Saturday] 6 May at the Berkeley Hotel.[50] Mooney booked rooms for the German official in the Hotel two floors above his. Dr. Puhl, Reichsbank director introduced Dr. H.C.H. Wohlthat, Ministerialdirektor in Göering’s office, by typed note written dated 4 May 1939, which Wohlthat must have brought with him. Wohlthat had already met Mooney, but presumably in order to effect an introduction to Kennedy, brought with him a typed resume in German explaining his responsibilities: Puhl wrote in English.[51]

 

Late in the morning of Tuesday 9 May Kennedy and Wohlthat met Mooney in the latter’s apartment. Mooney left them to do the talking, which they did for about two hours, discussing many phases of the tangled international problems. After Kennedy left, Wohlthat spent several hours dictating notes to his secretary, and Mooney and he had dinner together that night. Mooney expressed some political and economic matters which he was convinced that Germany had to face if she hoped to come into harmony with British and American thinking. Wohlthat then returned to Berlin on Wednesday 10 May. 

 

The meeting between the various parties would certainly have come to the attention of Sir Robert Vansittart, the germanophobic Diplomatic Adviser to H.M. Government even if there had been no direct appraisal by his brother Nick Vansittart [by then General Motors Overseas Operations Division Regional Director for the British Isles], which is very much doubted. Mooney then left for Paris by Golden Arrow on the morning of 11 May 1939, and probably visited the Gennevilliers Plant. Just before boarding the train, Mooney was handed a copy of the Daily Mail, which was headlined “Göering’s Mystery Man Here”, and beneath was a story of Wohlthat’s “secret arrival” on a “secret mission”, followed by a denial of any knowledge of his visit by the German embassy and the paper’s own speculation that Wohlthat was “taking soundings for new Anglo-German trade discussions”. Despite guarded arrangements, the whole story had become public, because of the need to apply for a visa. Whether an interested very senior civil servant had leaked the information[1], or whether an astute reporter had picked up the information from the airport is not known. The reporter could only surmise as to the nature of the mission and by the time that it appeared in print, the Dr. was back in Berlin beyond the reach of reporters. Mooney then sailed for New York by ship 25 May 1939 after a short holiday in Cannes.[52] 

 

The question of the Anglo-German Gold Loan to Germany was evidently left with Kennedy and Wohlthat, and Mooney played no further part in the negotiations. Mooney criticised the lack of acquaintance between Berlin and London and Berlin and Washington, and the lack of acquaintance between men in corresponding positions in corresponding governments, with no interchange of thought.[53] It appears as though the Reichsbank started transferring gold to the Swiss National Bank in Bern in January 1939. Given the invasion of Czechoslovakia, and seizure of Czech assets it is extremely unlikely that the U.K. government would have entertained any contribution to a Gold Loan, even if it could have been afforded, which is extremely doubtful. However, the principle may not have been dismissed completely. Schacht’s successor, Dr. Walter Funk gave evidence to the International Military Tribunal in Nuremberg that in the months before the beginning of the war he concentrated his entire activity on international negotiations for bringing about a better international economic order, and for improving commercial relations between Germany and her foreign partners. At that time it was arranged that the British Ministers Hudson and Stanley were to visit him in Berlin. The subject of short-term foreign debts had again to be discussed and settled namely the moratorium. Funk had worked out new proposals for this, which he claimed were hailed with enthusiasm, especially in England. In June 1939, an international financial discussion took place in his offices in Berlin, and leading representatives of the banking world from the United States, from England, from Holland, France, Belgium, Switzerland, and Sweden, took part in it, and the discussions led to results that satisfied all parties or so he claimed. At the same time Funk carried out the exchange or transfer of Reichsbank assets in foreign countries. This exchange of gold shares was also considered very fair and satisfactory in foreign banking circles and the foreign press Funk suggested. Funk also participated in the customary monthly discussions of the International Clearing Bank at Easel as late as the beginning of July 1939, and despite the strong political tension which existed at the time was convinced that a war would be avoided.

 

3.4 SAILED TO EUROPE